I've often considered, as I think we all have, is it worth starting a business on the strength of a name?
I don't think anyone actually likes feeding old people. They're grumpy and eat more than you'd think. But I reckon someone came up with the name Meals on Wheels and the business was built around it.
I used to live down the road from a mirror shop called Reflections. Very poor effort I thought, However, maybe because mirror shops don't do a roaring trade, or because the name brought in no punters coz it just wasn't clever enough, the dude that owned it had plenty of time to reflect on his poor choice of business.
On the other side of the coin is when someone starts a business, gives it a name, and then a bad reputation is built around the business. Enjoy this pic from a van in Peterbourough in England. maybe a viable business about 2 1/2 years ago, but now...?
I don't think anyone actually likes feeding old people. They're grumpy and eat more than you'd think. But I reckon someone came up with the name Meals on Wheels and the business was built around it.
I used to live down the road from a mirror shop called Reflections. Very poor effort I thought, However, maybe because mirror shops don't do a roaring trade, or because the name brought in no punters coz it just wasn't clever enough, the dude that owned it had plenty of time to reflect on his poor choice of business.
On the other side of the coin is when someone starts a business, gives it a name, and then a bad reputation is built around the business. Enjoy this pic from a van in Peterbourough in England. maybe a viable business about 2 1/2 years ago, but now...?
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